About Kri

Kri is more than a bracelet brand—it’s a statement of intention.

Inspired by the Sanskrit word “Kri,” which means to do or to act, our brand is built on the belief that every action carries energy. Each bracelet we create is designed to reflect that energy through natural stones, meaningful design, and timeless style.

At Kri, we blend fashion with intention. Our stone bracelets are crafted to look good with any outfit while also carrying the symbolic qualities of the stones themselves—strength, clarity, protection, confidence, and balance. Every piece is made with care using long-lasting materials, ensuring your bracelet stands the test of time both in style and durability.

We believe jewelry should not only enhance your look but also support your journey. Whether you wear Kri to express your style, embrace positive energy, or carry a reminder of your goals, each bracelet is made to move with you—day by day, action by action.

Kri represents movement. It represents purpose.

It represents you choosing to take the next step with intention.